Equities Trading : The Ultimate Guide

Equities trading

Equities trading is the buying and selling company stocks and shares, also called equities, on the financial market. There are a number of ways in which you may invest in equities. However, most equities trading concerns itself with the buying and selling of public company shares thru a stock exchange or as over-the-counter products. 

Defining equity trading 

You can buy and sell equities thru an investment fund, like an exchange-traded fund or ETF.equity funds invest in diverse funds in various companies. Through diversification, they spread the risk by investing in equities from various countries, regions, and industries. By such share investing, you take the underlying asset’s direct ownership. If a stock’s price appreciates, you make a profit. In case a stock depreciates, you make a loss. You are also entitled to dividend payout benefits. 

Besides ETF trading, you may also trade the financial markets thru spread bets and CFDs or contracts for difference. Share trading in this manner does not permit you to take the underlying instrument’s direct ownership. Rather, you are taking a position on that instrument’s price movements. That’s how you have derivative trading. 

CFDs and spread bets are both leveraged products. You just have to deposit a percentage of a trade’s overall value to enter that trade. This deposit is a margin. Profits and losses are based on the trade’s total value. But, it is not limited just to the margin amount. With Equities trading, you can make larger profits and more significant losses as well. 

The main advantage of spread betting and CFD trading is that traders can make money from appreciating as well as declining markets. Going long and short denote this. Taking a short position in this manner permits traders to hedge a physical share portfolio in case they were losing money in the short term. This may be done by opening an opposite position in the same company’s shares as a spread bet or CFD.

Defining equity in the context of Equities trading

Equity in trading is a portion of ownership in a public listed company. Equity is bought and sold as shares or stocks , issued by companies to raise money. When you purchase equity, you are taking ownership of a small portion of the company. Investors can hence share in the company’s profits. 

The return from shares is extracted from two forms: capital growth and dividends. Dividends are generally paid twice a year. They are a profit distribution that the company makes. Older companies are more likely to pay out dividends rather than smaller ones. Naturally, the dividend payouts are directly proportional to the company’s profitability. 

Shareholders may profit by selling their stocks/shares for a price higher than they were bought with. Traders in Equities trading thus have capital growth. 

To facilitate the buying of stocks by traders, companies list their shares on a stock exchange. To be listed on the London Stock Exchange, a company has to have been trading for a minimum of three years. In addition, the market capitalisation has to be close to GBP 700,000. 

Types of equity: Equities trading

Company size impacts the kind of equities you may invest in : 


Also called blue-chip stocks, these are stocks from the more prominent companies. They may provide regular dividend payouts and share price steady growth ;


These are equities from mid-sized companies. They are a tad bit riskier relative to large cap. However, they still pay a dividend. It is surmised that they have significant likelihood of being potentially successful. ; 


Small company stocks are riskier. They do not usually pay dividends. However, in case the company is profitable, the share price may appreciate dramatically. 

Equity cost determinants: Equities trading

Share price is impacted by a handful of factors that may be both external and internal. This is, in turn, arrived at by factoring in economic indicators. For instance, companies publish their financial results annually. In case the company is performing well and will continue doing so in the foreseeable future, the share price is positively impacted. Of course, the general economy is also a factor with Equities trading. 

Market sentiment and share demand can increase stock prices. Naturally, demand is directly proportional to stock price. A bad economy cannot do much for a company that is doing well. This shows how the economy’s health, in general, has everyone’s fate in its hands. 

A stock market index can give traders a good inkling of stock performance. The FTSE100 is the leading indicator of stock performance in the UK. This measures the performance of 100 latest companies by market capitalisation. 

Equities trading 

Equity day trading 

Day trading is a short-term strategy that concerns itself with price movement analysis. It demands that traders be on their toes and swift with their transactions. Day trading strategies target the buying and selling of equities, like shares, and profit from minor price movements in a volatile market. They subsequently close their positions prior to the end of the day, expecting small profits to have compensated losses. 

Day trading is more than workable in volatile markets. There’s a lot of liquidity and traders are entering and exiting the market with regularity. 

Options versus equity trading 

Options are derivative contracts that trade stocks and shares at a future date, for a particular price. Orders for options are conducted on the same day as equities, with buy and sell offers, and transactions between both products work similarly. However, all options have an expiration date. On the other hand, stocks may be held for an unspecified duration of time. Moreover, options do not give traders the right to earn dividends or asset ownership, while equity trading permits both of these. 

Social trading equities 

You may also make use of information and strategies from other traders that you see online. This is social trading. For beginners, as a rule, social trading equities is a surefire method for reflecting the trades you see on the InvestBy platform by professional investors.

 In addition, given stock market volatility, social trading gets you used to the InvestBy platform and diverse stock trading strategies. 

Equities trading: risk management 

The main risks concerned with trading equities are linkable to the loss of some or all of your capital due to negative price movements. In case you spread bet or trade CFDs on equities, then losses, magnified by the leverage that comes with these products, may impact the capital. Notwithstanding some risks, share investment helps grow your portfolio. 

There are ways to keep risks under control. For example, making a habit of researching company fundamentals prior to investing. Well-off investors may also give small startups venture capital. While this kind of equities investment is sure of above-average returns, relatively poor company performance may sink expectations. 

The general state of the economy is also a risk when investing. In case the market moves in opposite directions or collapses, there’s market value risk to reckon with. You may counter that by not putting all your eggs in one basket. If one sector’s shares perform poorly, there’s a good chance shares in other sectors are performing relatively better. This will give traders the compensatory offsetting they need. 

What kind of Equities trading is right for you? 

When you buy or sell a traded asset, like a stock or ETF, there are diverse kings of trade orders you can place. The commonest are market orders and limit orders. 

Market orders execute or process spontaneously. As a result, your traded asset sells at the best available price at that moment. 

Limit orders imply greater control over the price you pay or receive. However, they do not necessarily execute straight away. Rather, you set a price at which you will purchase/sell a particular asset. This lends you more control to obtain the most profit possible. 

When you are a stockholder, you could place a trailing stop-loss sell order. This will enable you to keep the stock as long as the price is climbing, automatically selling when the price plunges past a specific point. 

Trading costs: Equities trading

A hindrance to profitable Equities trading is costs. There are commissions and fees that you could end up paying the broker. So choosing the brokerage – something like InvestBy – that offers cost-effective Equities trading will cinch the deal for you. 

The question of expenses, however, is something you cannot escape. Therefore, when you elect to trade ETFs, mutual funds, and suchlike investments, then you can make sense of expense ratios. 

The funds as mentioned above are managed by the broker, who is paid a percentage of the fund’s assets annually. Hence, if an ETF has a 0.1% expense ratio, the implication is that you will pay $0.10 each year for every $100 invested. 

You would need to assess your risk tolerance. For example, were your investments to, all of a sudden, lose 50$% of their value, would you buy more, sit on your hands, or sell?

In case you would buy more, aggressive risk tolerance is one of your merits. On the other hand, you may face even more risks. Were you to sell, you are on the defensive and have conservative risk tolerance. Therefore, you ought to seek out comparatively safe investments. 

Making sense of how you would react to loss is one thing and is only remotely similar to your assessing the extent to which you can afford to lose.

For instance, you may have an aggressive risk tolerance but sans emergency fund as your safety net in case, out of the blue. Risky stocks are then off-limits. 

Trading the first stock: Equities trading

Fund your brokerage account when you are ready to place your first trade. It takes a little bit of time for your funds to settle down or become available. Log in to your brokerage trading account once the funds have settled. Go for the stock you wish to trade, pick an order type, and place the order. Once the order is placed, wait for execution. In case of market orders, the execution has to be immediate. 

In case you are making use of limit orders, there might not be any execution straight away. If you wish for the trade to take place more swiftly, shift your limit price closer to the asking price – if you are buying – or the bid price – if you are selling. 

Equities trading: the logistics in steps 

Open a brokerage account 

Equities trading needs funding a brokerage account. This does have to mean that your money is immediately in the brokerage account. Rather, you get ready before the funds arrive and get settled. You can get a feel for trading while you wait. 

Equities trading – your target budget

Make it a point not to allocate more than 10% of your portfolio to individual stocks. Invest only what you can afford to lose. Do not use money already marked for urgent purposes like a downpayment on a home or university tuition fees. Your target budget ought not to adversely impact your health emergency fund or your retirement savings account. 

Enhance your skill base with a market order and limit order 

How your trade goes thru will be determined by your skill with market orders and limit orders. Be certain that you add these permanently to your skill base. These are what make your trade execution competence complete. Paying attention to a good risk management strategy would be a plus, too. 

Practicing with a virtual trading account: Equities trading

Demo account trading is a massive help, and you really ought to make full use of it. Thru simulated trading and virtual money in your virtual trading account, you will learn a lot without getting cut in half by volatility. 

Imaginative minds will find memory retention of tricks learned easy. A tiny deposit in a live trading account should do the trick for those who are not so easily taught. You only have to commit the steps to successful trade execution. Also, you have to remember the conditions that bring about a good trade. 

The benchmark you measure your returns against 

You have to stack up your odds well against benchmarks like the S&P 500 index. Only after such measurement showing you can outperform standard benchmarks can you continue Equities trading as planned. Otherwise, you will be descending to investing in low-cost mutual funds or ETFs. 

Keep a cool head 

You do not have to chance upon the next great breakout stock before anyone else. When the potential is already priced into the stock, it makes little difference whether you have the stock that is poised for a pop. You may have missed making a swift turnaround profit. Your worth as an active investor is assessed by your possession of a great investment that will keep on delivering superb shareholder value for years down the lane. 


Equities are ownership portions in publicly listed companies. When purchasing equity, traders are taking ownership of a small part of a company. You may purchase directly outright. You may also trade them thru CFDs and spread bets. Stocks and shares make equities. The diverse equities available vary by factors like company size, sector, geography. 

Risk management soundly implemented can take care of risk concerns. 

Equities trading will build your wealth. First, learn the ropes with InvestBy. Then, try out their trading app.