Disney is set to launch AR-based theme park metaverse, got patent

Disney is set to launch AR-based theme park

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Disney’s personalised interactive attractions for theme park visitors have been granted a patent. The technology would allow guests to enjoy headset-free augmented reality (AR) attractions at Disney theme parks.

Individualised 3D effects would be produced and projected onto actual neighbouring places, walls, and artefacts in the park, and visitors would be monitored via their phones.

In a patent for a real-world venue, the entertainment behemoth was granted approval for a virtual-world simulator. Disney has already stated an interest in participating in the metaverse.

The metaverse has traditionally been envisioned as existing on the internet and accessible via virtual reality or augmented reality headsets. The technology described by Disney, on the other hand, would bring the metaverse into the physical realm.

On the business’s fourth-quarter earnings call in November 2021, CEO Bob Chapek indicated that the company is ready to combine physical and digital assets in the metaverse.

There are 12 official Disney theme parks in five countries, including the U.S., China, France, Japan, and Hong Kong. Disney’s parks, experiences, and products division produced over $17 billion in sales in 2021, despite worldwide lockdowns due to the COVID-19 virus.

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